Branding – Passionate Agency https://passionates.com Premium design, conversion optimization and AI agency services - on-demand Tue, 15 Jul 2025 12:11:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://passionates.com/wp-content/uploads/2020/06/Passionate-favicon.svg Branding – Passionate Agency https://passionates.com 32 32 Polaris https://passionates.com/projects/polaris/ Mon, 24 Mar 2025 13:19:48 +0000 https://passionates.com/?post_type=projects&p=45128 Private video sharing mobile app

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Polaris

Introduction

Polaris is a benchmarking initiative by Valence Labs. It is an industry-led, community-run initiative to derive and popularize a rigorous evaluation standard for machine learning based drug discovery.

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Assets

To streamline and simplify the design process, a collection of ready-made illustration assets were created. These assets are versatile and can be applied across a wide range of media platforms, making it easier for designers to produce high-quality visuals efficiently and consistently.

Scenes

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Objects

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Characters

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Website

The website redesign in pastel tones will create a soft and cosy atmosphere, providing comfort for the eyes. The addition of hand-drawn illustrations will give the site personality and vibrancy, highlighting the brand’s unique style.

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]]> Branding | Passionate Agency nonadult Trippant https://passionates.com/projects/trippant/ Mon, 24 Apr 2023 11:44:13 +0000 https://passionates.com/?post_type=projects&p=28366 Private video sharing mobile app

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The logo represents Trippant as a wordmark with a dot based on a modified version of the Alice font.

T-letter icon with a dot is an alternative version of the logo that can be used as an avatar or when the compact logo format is necessary.
Safe space around the logo is a 1.5x scaled dot from the wordmark.

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Primary colour palette is: red, dark grey, light grey and white.

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Ampersand from the Alice font serves as a supplementary element of the corporate style. It can be used as a decorating tool in corporate design or as a mask for photo layers.

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A few examples of SMM banners usage include tinted photos and minimalistic typography with decorative elements.

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]]> Solace https://passionates.com/projects/solace/ Sat, 22 Apr 2023 16:30:00 +0000 https://passionates.com/?post_type=projects&p=28662 The post Solace appeared first on Passionate Agency.

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]]> Stott and May https://passionates.com/projects/stott-and-may/ Fri, 21 Apr 2023 11:54:35 +0000 https://passionates.com/?post_type=projects&p=28042 Private video sharing mobile app

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Branding, Website Design, SMM and Print design for Stott and May

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Stott and May provides intelligent executive recruitment for organisations across the UK, Europe and North America. Servicing the technology, business and finance sectors, the senior team has spent years working in their specialist areas, giving them a unique level of insight often only matched by industry analysts.

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Promotional social posts

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Web banners

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souvenirs

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gui ELEMENTS

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creative ideas

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Services Guide

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iconography

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Animations

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Stott and May

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]]> Kommune https://passionates.com/projects/kommune/ Tue, 18 Apr 2023 13:56:21 +0000 https://passionates.com/?post_type=projects&p=28159 01. Logotype 02. Colours 03. Typography 04. Brand visualisation Kommune – a place where quality projects can access capital and a massive network for their growth and expansion. Where investor-participants get access to incredible deals they would miss otherwise. A purpose-driven investment community that invests in the next generation of decentralized projects to shape the […]

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Kommune Brand Guidelines

Kommune – a place where quality projects can access capital and a massive network for their growth and expansion. Where investor-participants get access to incredible deals they would miss otherwise.

A purpose-driven investment community that invests in the next generation of decentralized projects to shape the future.

The logo is a customised wordmark with two combined “m” letters and joined “u” & “n”.

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Clash Display is the core font family used for the main headings while Inter font family is used for the paragraph texts.

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]]> Privio https://passionates.com/projects/privio/ Mon, 17 Apr 2023 14:28:48 +0000 https://passionates.com/?post_type=projects&p=29219 Private video sharing mobile app

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Privio is your own platform where you can share your films privately and securely

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The application’s logic is clear-cut and straightforward. To register and get started, just follow a few simple steps

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]]> Discovertsy https://passionates.com/projects/discovertsy/ Sat, 15 Apr 2023 16:44:00 +0000 https://passionates.com/?post_type=projects&p=28726 The post Discovertsy appeared first on Passionate Agency.

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]]> Nymble https://passionates.com/projects/nymble/ Fri, 14 Apr 2023 11:49:34 +0000 https://passionates.com?p=7296 Branding Guidelines for Marketing Analytics Software

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Analyse your digital marketing campaigns against CRM data

Nymble enables marketing teams to reach their goals by optimally investing marketing resources across channels and activities, and quickly adapting to market shifts.

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Step 1
Logotype

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Step 2
Branding Guidelines

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Step 3
Website Design

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Wireframes

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Step 5
Web application

Reach your marketing goals

Nymble helps you report on important Marketing KPI’s such as Cost per Lead, Opportunity & ROI of Campaigns, through integration with  Google Ads & Salesforce.

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The main company logo is a font-based wordmark with a custom icon. The wordmark emphasises Nymble’s succinct and catchy name, emphasising the modern look of the logo. The geometric icon is a combinaion of analytics graphs combined with Nymble’s initial. The icon has a subtle 3D effect though use of gradients.

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Vertical version of the logo can be used accordingly. There is also a white and grey version for use on a dark background.

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Brand
Guidelines

Bright and bold colours support Nymble’s modern appearance. Logo guidelines ensure cohesiveness across all applications. Brand icons were created to emphasise and support Nymble’s messaging. A primary and secondary palette are included to cover all potential requirements.

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Website

An animated product demo in the hero section clearly conveys the value users can get from using Nymble. There is one clear CTA prompting users to schedule a free demo. The rest of the page demonstrates all of Nymble’s features.

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Nymble Website Main page
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Web
application

The application itself allows users to view all their ongoing campaigns and associated data such as acquisition cost, opportunity & ROI of campaigns and total spend.

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Wireframes

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We began the process of designing their application with a wireframing stage to identify the most important elements to include on their dashboard. For example, an important consideration is for users to be able to easily connect their various analytics accounts to Nymble, as well as the structure and hierachy of all reports and stats.

Screens

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Dark UI

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Iconography

All icons follow the same 24x24px grid with rounded corners and flat ends.

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Colors & typography

Bright and bold colours support Nymble’s modern appearance.

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]]> Mio Mochi https://passionates.com/projects/mio-mochi/ Thu, 13 Apr 2023 12:08:00 +0000 https://passionates.com/?post_type=projects&p=31827 Branding Guidelines for Marketing Analytics Software

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]]> Skild https://passionates.com/projects/skild-branding-design-logo-website/ Mon, 04 Oct 2021 14:51:57 +0000 https://passionates.com/?post_type=projects&p=20994 01 Branding 02 Website 03 Social Media A new generation of clinicians Skild was founded to address the challenges many clinicians face after completing their training in aesthetic medicine. Their founders recognised that the majority of clinicians do not practice in their chosen field due to fear, inadequate support and a lack of confidence needed […]

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Social Media

A new generation of clinicians

Skild was founded to address the challenges many clinicians face after completing their training in aesthetic medicine.

Their founders recognised that the majority of clinicians do not practice in their chosen field due to fear, inadequate support and a lack of confidence needed to deliver exceptional personal experiences.

Skild recognise the limitations of one and two day training courses and has created a perfect blend of theory, practice and long term support for delegates.

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Branding

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Website

To emphasise the content of the website, we created a modern minimalist design. This puts the user experience first, allowing ease of navigation and course booking.

Animated geometric figures accentuate the most important details and draw users’ attention to them.

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Course booking

We constructed the site using WordPress with WooCommerce, as this gave us the flexibility to achieve our bespoke design.

We created a booking form using WooCommerce’s booking plugin. This allowed us to create a custom product template on the front end while keeping a familiar interface on the backend, allowing clinicians to manage their courses smoothly.

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Social media

Several templates were designed for social media posts, following the same minimalist and clean style used throughout the website.

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“I have been working with Passionate for well over a year now on a wide range of design projects. My experience has been excellent. Gor and the team always ensure the work is of the highest quality and delivered in a timely manner. The quality of their work stands out.”

Qadir Hussain, Founder

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]]> Namko Recruitment https://passionates.com/projects/namko-recruitment/ Mon, 13 Sep 2021 17:28:00 +0000 https://passionates.com/?post_type=projects&p=28717 The post Namko Recruitment appeared first on Passionate Agency.

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]]> Hyre https://passionates.com/projects/hyre/ Sat, 11 Sep 2021 12:45:25 +0000 https://passionates.com?p=6229 Locum Booking Service Brand Guidelines

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Hyre is an end-to-end workforce planning and service transformation platform built for primary and social care. It uses smart technology to build and manage a shared, multidisciplinary workforce that delivers integrated services and clinics across locations and organisations.

Workforce management and service transformation platform.

Hyre is an end-to-end workforce planning and service transformation platform built for primary and social care. It uses smart technology to build and manage a shared, multidisciplinary workforce that delivers integrated services and clinics across locations and organisations.

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Step 1

Brand
guidelines

Step 2

Website
design

Step 3

Wireframes

Step 4

Desktop
Application

Step 5

Mobile
Application

Brand guidelines

For the brand guidelines, we used bold and contemporary colours to support the brands’ message, with the palette keeping everything cohesive across all applications.

Logotype

As part of the guidelines, we created a guide to maintain the integrity of the logo elements. This ensures that the logo is always used correctly, with correct spacing and size, in any future design/advertising use.

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Iconography

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Icons in the corporate identity are filled. The main part of the icon is painted with the primary gradient, and additional elements are in mint. Elements are separated from each other with rounded borders.

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Mascot Design

We created illustrative mascot designs for different user outcomes add visual interest and action cues.

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Website

For the website design, we kept it minimal focusing on the most key elements: heading, main CTA's and supporting imagery. The heading directly addresses healthcare workers pain points, with app screenshots supporting the message. The main CTA's take users to the application.

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The remaining sections describe the application and how its features work.

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Wireframing

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Desktop Application

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UI Elements

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Mobile Application

The mobile application design includes 63 pages. The challenge here was condensing the extensive information available for users in a mobile screen without compromising the usability.

UI Elements

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Hyre mobile screenshots and brand mascot

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]]> Scynce https://passionates.com/projects/scynce/ Thu, 09 Sep 2021 13:43:00 +0000 https://passionates.com/?post_type=projects&p=28837 The post Scynce appeared first on Passionate Agency.

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]]> Digital Speed https://passionates.com/projects/digital-speed/ Wed, 08 Sep 2021 11:45:00 +0000 https://passionates.com/?post_type=projects&p=28679 The post Digital Speed appeared first on Passionate Agency.

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]]> 10 Billion https://passionates.com/projects/10-billion/ Sat, 24 Oct 2020 17:00:59 +0000 https://passionates.com/?post_type=projects&p=11448 The post 10 Billion appeared first on Passionate Agency.

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]]> London Creative https://passionates.com/projects/london-creative/ Sat, 16 Nov 2019 13:22:00 +0000 https://passionates.com?p=6298 Logotype for Video Production Company

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